Goodwill

Goodwill refers to the intangible value of a business or entity derived from positive relationships, customer loyalty, and a favorable reputation.

It is often considered an essential component of a company's overall worth, encompassing assets such as brand recognition and customer trust.

Goodwill can also refer to acts of kindness or generosity displayed towards others, often aimed at fostering a sense of community or cooperation.

Goodwill meaning with examples

• After years of exceptional service, the local bookstore built a considerable amount of Goodwill with its clientele, leading to increased sales and community support during tough economic times.
• The large corporation worked hard to maintain Goodwill in the community by sponsoring local events and contributing to charitable organizations, ultimately solidifying its place as a responsible community member.
• In negotiations for the merger, both companies emphasized the importance of Goodwill, believing that a collaborative spirit and mutual respect would facilitate a smoother transition for employees and customers alike.
• As a small business owner, you should strive to create Goodwill through personalized services and exceptional customer interactions, which can lead to repeat customers and positive word-of-mouth referrals.
• During the holiday season, the charity organized Goodwill initiatives, encouraging people to donate food and clothing to those in need, thereby strengthening the fabric of their local community.