Shamelessness denotes a conspicuous lack of shame, embarrassment, or remorse, even in situations where such feelings would be expected or considered appropriate by societal norms.
A Shameless individual disregards moral or ethical considerations, exhibiting audacity and brazenness in their actions and behavior.
The term often carries a negative connotation, implying a disregard for societal standards of decency and propriety.
It can also refer to behavior characterized by a disregard for one's own reputation or the opinions of others, and instead, pursue self-interest without constraint.
It is the antithesis of modesty, humility, and a sense of moral obligation. The behaviour is often blatant, intentional, and designed to shock or provoke. .
BRAZEN
BLATANT
IMMODEST
BAREFACED UNABASHED
UNBLUSHING