The standard, non-discounted price of a good or service. It represents the typical cost an item or service commands before any promotional offers, sales, or markdowns are applied. Regular price reflects the perceived value determined by factors like production costs, market demand, and competitive pricing. This price point often serves as a reference for comparing sales and value, showcasing the amount of money saved during promotional events, it's an essential element in retail pricing strategy, guiding customer perception and purchasing behavior.
Regular-price meaning with examples
- The department store prominently displayed the regular-price of the designer handbag, a statement piece. It was set at $500 to highlight a future markdown event. This created the illusion of a significant discount when it went on sale, drawing customers in. This strategy makes customers feel they are receiving a good deal when they are paying less than this standard price.
- Before the upcoming holiday sale, the appliance store clearly labeled all their refrigerators at regular-price. Knowing this would provide a baseline for the anticipated discounts. They displayed the price of the sale on a separate tag. This technique allows consumers to understand just how much they can save. It helps influence decisions.
- The online retailer listed the regular-price of the subscription service alongside a limited-time offer. This highlighted the benefits of subscribing now. The regular-price gives potential customers a financial overview of the long-term cost, allowing them to consider the service's worth and value for their investment.
- The grocery store advertised the regular-price of various produce items, highlighting the value the price offered. The store focused on price comparisons to highlight the quality of the items in comparison. This approach can influence a consumers decision. This information allows customers to determine whether they are getting good value.