A presale refers to the selling of a product, service, or experience (like concert tickets or real estate) before it is available to the general public. It's a limited-time offer, often providing early access, and sometimes offering special pricing or perks to incentivize purchases. Presales are strategically employed to generate initial excitement, gauge demand, and often help secure funding for projects before their official launch. These events are often targeted towards specific groups, such as members of a fan club, credit card holders, or those on a mailing list.
Presale meaning with examples
- The band announced a presale for their upcoming tour, exclusively for their fan club members. Fans were thrilled at the chance to secure tickets before the general public. This allowed them to choose the best seats and avoid potential website crashes during the main ticket launch. Those who missed this, would have to try again during the open sale.
- A real estate developer launched a presale for their new condominium complex. Early buyers had the advantage of selecting from a wider range of units and benefiting from discounted prices. This generated significant early investment in the project before construction even began. This limited availability, created demand.
- A new video game offered a presale with exclusive in-game content. Players who pre-ordered the game would receive unique items and bonuses, making the early purchase even more appealing. The game developers used this to help hype the product prior to launch. Customers would get a bonus for their purchase.
- The online retailer hosted a presale for their holiday deals. Customers who signed up for the VIP email list received an exclusive early access code to take advantage of limited-time discounts before the Black Friday rush. Customers felt they got an advantage over normal customers.
- A theater production opened up a presale for its highly anticipated show. Subscribers and past ticket purchasers were given the first opportunity to buy seats. This allowed them to lock in the best viewing experiences, and secure tickets before they sold out completely to the general public.