Referring to something that is not crucial or essential to achieving a long-term goal, overall plan, or primary objective. It signifies actions, elements, or decisions that, while possibly having some utility, do not directly contribute to core strategies or the attainment of fundamental aims. nonstrategic aspects typically address auxiliary functions, secondary considerations, or supporting activities that, although potentially important for operational efficiency or short-term gains, are not fundamental drivers of sustained success or competitive advantage. It's about elements that are tangential, peripheral, or secondary to the main thrust of a strategy.
Nonstrategic meaning with examples
- The company's decision to invest in a new employee gym was deemed nonstrategic. While it might boost morale, it did not directly support product development, market expansion, or core revenue generation, all of which were the strategic focuses. The resources allocated to it were seen as a distraction from the main goals, though it provided some positive impact to employees.
- Maintaining the office's art collection could be considered a nonstrategic activity. While the paintings might enhance the work environment's aesthetics, they have no impact on production, sales or improving the company's competitive edge. The priority was ensuring the team was meeting project deadlines, exceeding the need to worry about the paintings on the walls.
- The choice to offer free coffee to customers at the sales desk was labeled nonstrategic by the marketing department. While providing a small perk might improve immediate customer satisfaction, it didn't connect with the campaign’s main objective of increasing brand awareness or driving long-term customer loyalty. A small distraction at best, to the overall plan.
- The hiring of a social media intern to boost content creation was considered nonstrategic. Although it provided valuable support to the team, and a greater presence online, this action fell short of the primary goal to launch a new product line. The company was focused on project completion, as the intern's duties were deemed secondary to the main objective of product development.
- Purchasing new office supplies at the beginning of the year might seem necessary, but would be labeled nonstrategic. Though necessary for the team to function, the action did not promote strategic elements, such as streamlining workflows or making strategic partnerships. It supported operational functions, but not necessarily a larger plan.