Market-worthy describes a product, service, or concept possessing qualities that make it likely to succeed commercially. These qualities include, but are not limited to, meeting consumer needs, offering competitive pricing, demonstrating strong appeal to a target audience, having effective marketing potential, and being viable within the current market landscape. The term implies that something is valuable to a consumer and will generate profit for the seller. Market-worthiness also factors in scalability, sustainability, and the ability to withstand competition. Ultimately, a market-worthy entity is one that can capture significant consumer attention and secure consistent sales.
Market-worthy meaning with examples
- The startup’s app was only deemed market-worthy after rigorous beta testing, resulting in numerous improvements based on user feedback. Initial negative responses were corrected through updates that made its UX more appealing and functionally stronger, and a better marketing strategy. This demonstrated its potential for broad consumer adoption.
- The company assessed several prototype designs for its new electric vehicle, rejecting those that didn’t meet its market-worthy criteria. Factors considered included driving range, price point, and charging infrastructure compatibility. Only the design with the best combination of features and performance made it through this evaluation.
- Before launching their online course, the educators conducted market research to ensure the content was market-worthy. They analyzed competitor offerings, identified gaps in the market, and tailored their curriculum to address specific learner needs and current skill demand. The marketing team prepared detailed plans.
- The artist's unique sculptures were initially seen as niche, but strategic gallery showings proved their market-worthy potential. Increased media buzz combined with positive critical reviews prompted substantial increases in sales, and helped make the sculptures highly valuable pieces for collectors.
- The new food product needed to have a shelf life, flavor, price point and packaging strategy to be market-worthy. Several iterations of its formula were crafted and test marketed to a variety of demographics. Ultimately the successful formula allowed for large-scale production and a successful product launch.